well with lucy
Full brand identity
Well with Lucy are a holistic wellness brand focussing on wellness and nutritional coaching. Owner , Lucy came to me without so much as a business name, just an idea. Coba Design Studio developed the whole brand identity from the ground up.
All of the elements are hand illustrated including the word mark to ensure Lucy’s brand is personal and bespoke. Photographs were created and curated using AI ensuring they maintain one of a kind and remain connected to the colour pallet.
The idea behind Lucys Logo mark stems from a seated yoga pose, the initial L and a caring hug.
The lotus flower is used as a symbol of togetherness keeping to Lucy’s core values.
