betty boo bakehouse
bold | fun | playful | youthful
Betty Boo Bakehouse is a new bakery start-up in the midlands. They came to use wanting a full visual identity, creative direction and brand strategy. There main pain point was standing out amongst other bakery’s in the area whilst appealing to a younger audience. Research analysis showed that we needed to steer away from muted colour pallets and elegant design in order to have a visual difference.
In order to attract the student community we focussed on a fun clean and lively visual direction whilst maintaining the brands core objectives. We steered clear of any overused cake logo elements to be unique. We created our own images and mockups that could be used as brand collateral to have a competitive edge.
“Working with Lacey at Coba Design Studio has been a dream. From initial concept through to final delivery Lacey’s workflow has been seamless”
BETTY BOO BAKEHOUSE
